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Activity-Based Costing: Featuring Cold Stone Creamery
$149.95
New Release
DVD style course with completion certificate only
Donald and Susan Sutherland opened the first Cold Stone Creamery in Tempe, Arizona in 1988. Today, Cold Stone has over 1300 stores in the U.S., Puerto Rico, Guam and Japan. Cold Stone Creamery applies the principles of activity-based costing to develop the cost structure for all its products. Activity-based costing, or ABC, considers costs directly associated with the production of a product. The size of t
Advertising and Public Relations: Featuring BP
$149.95
New Release
DVD style course with completion certificate only
In 1998, two giant energy companies, British Petroleum and Amoco merged. The new company, now called simply, "BP" underwent a massive rebranding effort. In 2001, the company launched an ad campaign called "BP on the Street." This was a new type of campaign for BP. It was an image campaign. Rather than selling a specific product, the goal of the campaign was to improve public perception of the company.
Analyzing the Environment: Featuring Dole
$149.95
New Release
DVD style course with completion certificate only
As the world's largest producer and marketer of fresh fruit and vegetables, Dole is constantly analyzing the environment to make sure their marketing messages are on target. In recent years, statistics have shown a rise in obesity and unhealthy eating habits in the U.S. In response, Dole is adapting their message to position themselves as leaders in nutrition whose products help consumers make healthier ch
Anyone can be an ally: speaking up for an LGBT inclusive workplace
Featured Course
New Release
DVD style course with completion certificate only
When gay, lesbian, bisexual and transgender people don't feel safe and valued at work, productivity goes down, and organizations fail in their efforts to attract and retain the best and brightest talent. Many organizations realize this, and have created clear policies on the issues. But in order for the climate to change, gay, lesbian, bisexual, and transgender people need allies to speak up
The art of selling
New Release
Interactive course with lessons, pre-test, and post-test
DVD style course with completion certificate only
The aim To ensure staff who deal with customers learn the key skills, techniques and behaviors of selling.About the program The best thing about dealing with a good salesperson is you don't feel like you're being sold to. As far as you're concerned you're just receiving good service.The art of selling is designed to equip your st
Assert yourself: learning to be assertive
New Release
Interactive course with lessons, pre-test, and post-test
DVD style course with completion certificate only
The aim To show staff what assertive behavior is and isn't, and how and when to be assertive.About the program Assertive behavior means saying what we want, need, feel, think or believe in ways which are direct, honest and appropriate, but also respects the rights of those we are addressing - treating ourselves and those we work with as prof
Body language howlers
How not to use body language
New Release
DVD style course with completion certificate only
Communication is not always about what you say, but sometimes about what you do, as these body language faux-pas clearly demonstrate.Information: A Video Arts production
Brand Management: Featuring Chase
$149.95
New Release
DVD style course with completion certificate only
In 2004, JP Morgan Chase merged with Bank One to become the second largest bank in the United States. Before the merger, both companies were major banks with tens of thousands of employees and hundreds of thousands of customers. The combined company was faced with the challenge of creating a new cohesive brand which would satisfy current customers while drawing in new ones.
Branding: Featuring Newman's Own Organics
$149.95
New Release
DVD style course with completion certificate only
Newman's Own Organics is a small company with a big brand. In 1993, Newman's Own Organics was started as a division of the already-established company, Newman's Own. Newman's Own is a successful brand of packaged foods founded by the late veteran actor and philanthropist, Paul Newman. Although the success of its parent brand gave them a fast start in the market, the quality of Newman's Own Organics product
Budgets & Profit Planning: Featuring High Sierra Sport Company
$149.95
New Release
DVD style course with completion certificate only
In the mid 1980's, High Sierra Sport Company had made its name as a familiar manufacturer of outdoor and foul weather gear. Today, High Sierra is one of the largest outdoor companies in the United States, distributing a massive inventory of adventure travel gear to over 1500 retailers and 2200 corporate accounts worldwide. The company budgets as realistically as it possibly can, using a classic financial b
International Tele-Film
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